Spotler Group acquires marketing developer OBI4wan

Software program supplier Spotler Group announces the acquisition of OBI4wan, a advertising program developer.

OBI4wan was founded in 2011. In latest years, the company formulated really a portfolio. Its computer software is utilized by the promoting departments of important financial institutions, media concerns and brands in The Netherlands. The portfolio has four solutions. OBI Interact centralizes buyer get in touch with and social media publishing in a single environment. The OBI Model Monitor quickly scans the world-wide-web for mentions of an firm. OBI Insights gives insightful experiences as a result of marketing consultants. Lastly, the firm develops and integrates custom chatbots.

Spotler Team introduced the acquisition of OBI4wan. Now, the computer software provider serves much more than 3,000 clients in eight European nations. Spotler Team is a mum or dad organization for many marketing and advertising assistance providers and developers. Its aim is clear: a entire-stack advertising and marketing portfolio for shoppers in different sectors.

OBI4wan and Spotler Team

For now, all subsidiaries keep their identify and customers. Though OBI4wan turns into a element of Spotler Group, the firm will keep on below its possess flag. Spotler Group is envisioned to combine OBI4wan’s technologies with its existing portfolio. The portfolio incorporates program from Spotler (guide era), Squeezely (information management), Tripolis, Pure 360 and Flowmailer (email internet marketing).

The issue is promptly growing. In 2021, it obtained Pure360 and Squeezely. OBI4wan is the first acquisition of 2022. “The next action in realising our mission”, feedback Alexander de Ruiter, co-founder and CEO of OBI4wan.

Idea: Digital gross sales really common, future of product sales is on the net