Simpli.Fi Buys Top Agency ERP Developer, Gain Software

Susan R. Jones

The acquisition of Benefit boosts’s eyesight of offering built-in omni-channel workflow that can help promoting agencies and other media acquiring organizations accomplish equally additional proficiently and efficiently.

Fremont, CA:, a foremost programmatic platform for CTV, addressable, and mobile marketing, has declared that it has acquired The Benefit Program Organization. The acquisition makes an modern blend of best-in-course expert services and features readily available to the advertising and marketing business with enhanced workflow throughout all media types, from preparing and acquiring, accounting, monitoring, and reconciliation. The mixed organization will provide about 1,000 promotion businesses as effectively as media acquiring companies with practically 400 workforce.

The acquisition of Benefit boosts’s eyesight of offering integrated omni-channel workflow that aids advertising and marketing companies and other media purchasing businesses accomplish each far more competently and properly. As a primary omni-channel demand from customers-facet system, has long helped agencies get programmatic media in a incredibly effective way. Likewise, Advantage has a 40-calendar year heritage of assisting agencies and manufacturers improve operations with their resilient as perfectly as function-abundant venture management, media management, and accounting software suite.

“We are very fired up to welcome the Advantage team to Together we will continue to aim on making our buyers extra profitable by providing integrated omni-channel workflow across both classic and digital media, as perfectly as continuing the advancement of Advantage’s suite of agency administration software,” said Frost Prioleau, CEO of “We welcome the overall Benefit group to and appear ahead to operating with each other with this talented group.”

“This acquisition demonstrates our joint commitment to aiding businesses with centralized remedies for controlling all media styles, and in particular highlights our emphasis on supplying ground breaking tools for controlling broadcast and electronic media,” mentioned Ellen Coulter, President of The Advantage Program Business. “It also furthers our endeavours to deliver a robust, all-in-one particular solution for whole company administration, in all regions of operations, with a focus on the future.”

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