Reports and Insights | Global Online Consumers and Multi-Screen Media: Today and Tomorrow

Improvements in technologies, a multitude of connected equipment, and evolutions in the media distribution landscape have presented much more ways than at any time to take in media throughout distinct screens, whether or not at dwelling, at do the job, or on-the-go.

To realize how people all-around the globe are responding to this fragmented media natural environment, Nielsen surveyed online consumers across the world on their multi-monitor media use, system possession and invest in intentions, Net access points, and how they see cell technology’s position in the future.

Nielsen’s World wide Survey of Multi-Display screen Media Usage of more than 28,000 Online respondents in 56 nations around the world implies that looking at movie content material on personal computers has grow to be just as well-liked as observing online video information on tv amongst on the web customers, with about 80 percent reporting seeing online video material at dwelling on a laptop (84%) or on Television set (83%) at the very least once a thirty day period. By distinction, in 2010, more on the internet people noted looking at movie information on Tv (90%) than on a personal computer (86%) in a month-long period.

Though the in-household Tv set and personal computer are still the most common gadgets to look at movie material, use and progress in on the net and mobile technologies is creating a sustained impact. A few-quarters (74%) of global respondents report observing movie through the World wide web (on any machine), up four factors because 2010, and above 50 % of world-wide on the internet shoppers (56%) say they check out online video on a cellular cellular phone at minimum the moment a thirty day period and 28 per cent at least at the time a day.

Online movie consumption is probably to continue on its rise, as people are increasingly connecting to the Online at superior speeds. Much more than half (57%) of on the internet respondents about the entire world reveal they personal a pc with higher-pace on-line access—an enhance of 4 details due to the fact 2010, and an additional 16 per cent say they approach to buy a person inside of the upcoming yr.

Even though tablets are an emerging group with decreased degrees of penetration than smartphones, international individuals are exhibiting elevated curiosity close to these units. According to the study findings, 12 percent of on the internet respondents around the globe individual a pill today—up above 70 percent from the seven p.c who documented ownership in 2010.
This report is centered mainly on a collection of media usage queries involved in Nielsen’s World-wide Survey, in August/September 2011. The study polled extra than 28,000 customers with traditional on the internet/Net entry from 56 nations around the world in the course of Asia-Pacific, Europe, Latin The us, the Center East, Africa, and North The usa. Even though on line study methodology lets for huge scale and world-wide access, it is constrained in that it gives a standpoint only on the behavior of present Internet customers, not whole populations. Outcomes may well as a result, amongst other opportunities, more than-report online use by way of pcs, below-report traditional television use, and/or less than-report cell media usage. On top of that, responses are only indicative of respondents’ beliefs about their own media utilization, fairly than actual metered info.