Linear TV viewing down as online long form viewing time increases according to Omdia

Susan R. Jones

LONDON, Aug. 1, 2022 /PRNewswire/ — New investigate from Omdia reveals nonlinear viewing proceeds to attain bigger hegemony in the daily viewing practices of Tv people across the US, Europe and Australia with on-line lengthy form and social media online video viewing escalating further than the prior year’s growth in viewing time.

Cross platform viewing time by country 2021

Omdia’s new Cross-System Tv Viewing Time Report – 2022 finds that across all the markets included typical complete day-to-day viewing time achieved 362 minutes per man or woman for every working day in 2021 (6 hrs and 2 minutes), down .5% on past yr. Declines in linear Tv, on the internet small variety and shell out Television set VoD account for this minimal drop in viewing with the previous viewing the sharpest falls, expansion in on-line extended variety and social media online video viewing however counterbalanced these declines, leaving over-all viewing to drop by just 2 minutes.

Linear Television viewing time lowered in all marketplaces in 2021 the ending of constraints and lockdowns that marked most of 2020 was the principal result in, with the continuous shift towards on-demand viewing also driving this.

Rob Moyser, a Senior Analyst in Omdia’s Tv & On-line Movie workforce commented “in highly developed markets these kinds of as the US and the British isles, 2021 will most likely be the past year exactly where linear Tv predominates over non-linear Tv viewing. On a platform-by-platform stage, on the other hand, linear Television set even now continues to be by some distance the most popular way to enjoy Tv set in the marketplaces included.”

On-line extended variety was a essential space of development throughout all marketplaces, pushed mainly by incumbent on the internet membership products and services this sort of as Netflix, Amazon Prime, and Disney+, and the start of various new OTT expert services this sort of as Discovery+ and Paramount+. In full, very long-variety viewing grew by 8 minutes, reaching 68 minutes, 8 minutes ahead of social media online video viewing.

Time put in viewing video clip written content on social media platforms increased by 9 minutes in 2021 to an ordinary of 60 minutes per individual per day throughout the 9 markets analyzed. TikTok was the standout performer for video expansion all through the yr, with the system established to overtake Facebook in complete time invested for the first-time in 2022.


Omdia is a leading exploration and advisory group concentrated on the technological innovation market. With clients functioning in in excess of 120 nations, Omdia gives sector-crucial knowledge, assessment, guidance, and personalized consulting.

Make contact with:

Fasiha Khan / T: +44 7503 666806 / E: [email protected]

Go to Omdia

Supply Omdia

Next Post

Maryland student's book encourages girls to take computer science

11 News HAS HER Tale. BREANA: FROM A Youthful AGE, GRACE HAS Had A KNACK FOR Technological innovation AND Personal computer SCIENCE. >> I Consider IT WAS Mostly MY Father Remaining AN ENGINEER AND HE WAS Often Speaking TO US ABOUT CIRCUITS AND I WAS Often Wondering HOW Things Do […]