Bridgepoint acquires marketing technology and services leader Team ITG from Equistone to accelerate its global growth | News

  • Group ITG has 1,000+ workforce throughout the United kingdom, Europe and America, with its sights set on global progress
  • Customers involve some of the world’s most recognisable brand names this sort of as GSK, Heineken, Jaguar Land Rover and PUMA

LONDON, March 28, 2022 /PRNewswire/ — Bridgepoint has acquired a the greater part stake in quickly-developing Influenced Wondering Group (Crew ITG) from previous shareholder Equistone Associates Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing administration staff to provide the future stage of Group ITG’s advancement internationally, concentrated on U.S. development with its cloud-primarily based marketing and advertising technology and internet marketing services.

Headquartered in Birmingham, United kingdom, with over 1,000 workers across offices in Europe and The united states, Group ITG is transforming the way world wide models function their promoting. Launched in 2009, the business has previously grow to be the ‘go-to’ option for numerous main companies, which include some of the world’s most recognisable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and many additional.

Crew ITG is a know-how-led, multichannel advertising and marketing activation small business. Its disruptive advertising and marketing technology (martech) system, CanopyCloud, is supported by its 24-hour imaginative output studio and award-winning consumer solutions ranging from system, resourceful and inventive production, to shipping, functionality internet marketing, Tv set, movie and photography. This blended model of engineering and products and services makes it possible for Team ITG to fast deploy bespoke solutions crafted about specific consumer needs all aimed at offering efficiencies and generating fast, agile promoting partnerships that make amazing outcomes throughout all channels.

Simon Ward, CEO of Crew ITG, commented: “Our achievements has been crafted on revolutionising the way entrepreneurs get the job done, liberating them from monotonous administrative responsibilities as a result of our built-in ecosystem of recreation-shifting know-how and world-course resourceful companies. Developed by entrepreneurs for marketers, our martech system is very progressive, refreshingly intuitive, and very potent. GSK, a single of our a lot of worldwide consumers, not long ago described our CanopyCloud system as ‘the long term and heart of their material functions.’

“We would like to thank Equistone for its excellent guidance in establishing our company in excess of the previous four several years. And now, our connection with Bridgepoint is a different excellent milestone in our journey as we improve globally. We have the group and the methods to deliver even far more effective outcomes for our clients throughout the entire world even though also establishing a host of fascinating new partnerships.”

Emma Watford, associate and co-head of Bridgepoint’s investment things to do in the United kingdom, mentioned: “Workforce ITG is a profitable internet marketing functions companies company with a compelling program offering, CanopyCloud. It operates in a quite significant, increasing and fragmented current market that gains from the escalating need for automation driven by the shift to digital and personalised marketing and advertising. We are fired up to be backing the team at a essential time as they scale their technological know-how presenting and become increasingly world-wide – areas where by we can present the needed knowledge to accompany them on this following phase in their journey.”

While Equistone has marketed its majority stake, the firm has reinvested in Workforce ITG by means of its dedicated Reinvestment Fund. This demonstrates Equistone’s ongoing assistance and self esteem in the government group, the driving power powering the upcoming stage of Crew ITG’s progress.

Paul Harper, Spouse at Equistone, reported: “We are proud to have partnered with Simon and the group all through this excellent phase of the firm’s enhancement, comprising powerful organic and natural and acquisitive development. We are also delighted to be reinvesting in Workforce ITG as a minority shareholder and appear ahead to continuing to guidance the business’s formidable global expansion tactic.”

Bridgepoint was encouraged on the deal by Alantra, JEGI Clarity, Allen & Overy, EY and Bain & Enterprise. Group ITG and Equistone had been advised by GP Bullhound and Eversheds Sutherland.

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